Mailing Your Winning Sales Letter

Did you know that a properly written sales letter by a professional writer can be the best solution for your business woes?

• Is your business bottom line sagging?
• Are your profits drooping?
• Frustrated with a lack of new customers?

There are many cases of straightforward salesletters succeeding in bringing in millions of dollars of business. American Express, The Wall Street Journal, Newsweek are three examples of megacorporations whose 2- or 3- page salesletters are classics in the sales copy industry. Not so much because they are beautifully written, but because they produced results.

These salesletters brought in thousands of new customers, revived old ones, and convinced them to buy or use more of the products that these companies offer.

Wouldn’t You Want The Same For Yourself?
The salesletter allows you to stake out your own marketing territory and develop and expand on a customer base so that your business can sit on a more solid foundation.

Not many people really appreciate the effect that a well-written salesletter can have on either existing or future potential customers. This can be to your advantage, since in many areas you’ll have no competition when it comes to salesletters and you can carve out a profitable marketing niche.

What You Can Do Next:
Here’s a list of the informative steps that you’ll need to make your sales letter:

1. Establish a proper understanding of how your sales letter fits within the larger picture of the marketing and sales of your product or service (sometimes involving the production of your product or the preparation of your service).
2. Explore all the creative and interesting possibilities that can be done for your market.
3. Study the competition and discover how we can make your company or product unique and outstanding.
4. Research how to overcome the obstacles your product will face- e.g. disadvantages of your own product or service, or in the market in general, so that we can put your product in the best possible light.
5. Set up the sales letter’s line of thinking: what do you want the reader to think while reading your sales letter? Get the reader to the conclusion that you are aiming for, which is ACTION- make an order, call for an appointment, look online for more information, or whatever.
6. Take advantage of graphic expertise to set up the layout of the sales letter (fonts, sizes, text colors, text boxes, etc.) so that it is easy and pleasant to read.
7. Make the sign-up or order process easy for the reader for the highest conversion rates.
8. Select the right look for your business from a variety of different papers and styles and formats to suit your corporate taste.
9. Establish the critical follow up process on the initial sales letter so that you profit from your customers on a repeating basis.

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