How Good Is Your Offer?

The offer that you give in your marketing material is probably the most critical part of your message to whoever you want to be your customers. But let’s think for a moment.

How often do you spend money on sales and marketing material? I’m sure it’s quite often. Where do you get your marketing ideas from? Probably you look at what everyone else is doing, and do something similar to that. You need to ask yourself- just because everyone else is doing it, does that automatically mean it is the best thing for your marketing efforts? Let’s talk about ads for now.

You really need to stand back and take a critical look at what you’re doing with your own valuable money. If you’re going to spend (or waste) money on advertising, you might as well think about what you want from your ads. You can either create one of two things: Either (1) an exhibition piece or (2) a dealmaker.

The exhibition piece is what most people do when they create ads- they set up their advertising so that it simply lets people see and know about you, what you do, etc. Nothing more. In other words, it is an exhibition piece that stands there and allows you to look at it. Hence the name. Even the contact information on the marketing piece is also part of the “exhibition”. But at the end of the day, it does nothing. It doesn’t motivate the reader or viewer to do anything.

A dealmaker, on the other hand, is and ad where the deals are made with the reader. In other words, you have the product or service to sell. Your potential client has the money in his pocket. You want the money in his pocket to go to you, and not to anyone else, for your product. So you make a deal. What’s the deal? Simple. The deal will be that you give your product or service (plus bonuses and guarantees that will allow you to stand out as the best deal available out there) and the other person will give you the money for what you give. It’s a result. You will give what you offer in exchange for the reader’s money. Simple as that.

Which would you prefer? I would say that since your business needs sales in order to survive, it would make common sense for you to do “dealmaker” marketing and sales. The exhibition piece type of marketing does not center around helping you make money.

But most people out there do the exhibition piece type of marketing. So if you’re doing what everyone else is doing, you stand to lose your money on your marketing efforts. So why are you doing it this way? Go with the dealmaker style of advertising!

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